External Marketing Providers
Written by Mitchell Ivany
Updated at March 12th, 2025
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Table of Contents
What is MarketBroadband?
MarketBroadband is an external marketing provider that Sonar offers the ability to integrate with. They are a marketing and fulfillment firm that specializes in multichannel marketing for ISP's; this can include anything from mailers to digital advertising. When this integration is enabled, Sonar will regularly upload lists of active, newly activated, and inactive customers to MarketBroadband.com, allowing you to utilize this data to drive direct mail marketing efforts.
The Benefit of Integrating MarketBroadband
When integrated into your Sonar instance, MarketBroadband can effortlessly strategize how they market to potential customers by using a formula based on your existing customer database and serviceable addresses. With this information regularly synced, they can significantly lessen missed customer opportunities, while also ensuring you aren't targeting an area that you're unlikely to be able to service. From your Sonar instance, you can control the marketing radius around serviceable addresses in only a few simple steps.
How to Configure MarketBroadband
To start, navigate to Settings > Integrations > External Marketing Providers.
From here, you will see a list of any currently existing providers, as well as the option to create a new one.
To configure a provider, click on Create External Marketing Provider. Within the new window that appears, you will be required to fill out the following fields.
- The Enabled button allows you to control whether this integration is actively being used or not.
- The dropdown below Provider lists the potential providers integrated with Sonar; in our example, we've selected MarketBroadband.com and upon selection, the bottom two fields were populated.
- The Marketbroadband.com account number field is mandatory, as your account cannot be integrated without it.
- Marketbroadband.com radius mailing quantity is where you'll determine how many postcards would be mailed out per run.
Once the necessary fields are filled out, simply click “Create” and your integration of MarketBroadband will be complete!